When to Post on Social Media

Forget Everything You Think You Know: The Real Best Time to Post on Social Media 

Most people use social media to keep up with friends and family. And that’s true. But for businesses, social media is also a great way to reach potential customers directly. These sites are becoming essential tools for marketing and PR professionals. Social media marketing has become a key element in brand reputation management, advertising, and communication strategies for businesses big and small. Utilizing these platforms to promote your brand, product or services is an excellent way to build awareness among possible new customers while simultaneously reaching existing customers on their preferred channels.

So, the best time to post on social media is something that many people ask our Social Media Managers here at Alaska Digital Marketing Agency. Especially the clients who want to grow on social media, whether it's their Instagram, Facebook, or Twitter, and if you want to know when the best time is, then keep on reading

Why Timing is Important in Social Media Marketing:

Effective social media marketing relies, in large part, on timing. If you post too early, you might catch people while they’re still sleeping, and they won’t pay attention to your post. If you post too late, you might catch them while they’re already checking out for the day. The middle of the day, though, is when most people are online — and they’re paying attention to what they see on social media. If you’re marketing your business on social media, you should know when your audience is online. Once you know that, you can determine the best times to post on social media. It would help if you also tried to avoid certain times on social media, such as when people are eating. You don’t want to post during those times because you’ll miss your audience. They won’t pay attention to your post or care about your message.

Determine the Networks Your Customers Use:

The first step in determining the best times to post on social media is figuring out which networks your customers use. For many businesses, this is a direct extension of their existing marketing efforts, so their communication and social media strategy may already include an analysis of which platforms are best for reaching different customer segments. If you’re just getting started with social media marketing, though, you’ll want to take the time to research which platforms your potential customers are using. In addition to determining which networks are best for your brand, you’ll also want to know when your audience is using those networks so that you can post at the best possible times. It depends on your audience and when they're most active. While this is an excellent guide to start with, it's always crucial that you test out different times yourself.

The Morning is the Best Time to Post on Social Media:

Early-morning posts on social media tend to see the most success, as seen below. This is partly because many social media users check their feeds in the morning. After all, a great deal of social media is about staying connected. Another reason early-morning posts do well is that many people check their feeds while on their way to work This is a captive audience: They aren’t able to do anything else while they read through their feeds, so they’re more likely to pay attention to your posts.

Twitter: Mondays, Tuesdays, Wednesdays, Friday, and Saturdays at 9 a.m.

Facebook:  Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m. and noon

LinkedIn: Tuesdays 10 a.m. to Noon

Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays at 10 a.m. and 11 a.m.

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At Alaska Digital Marketing Agency, we have a team of dedicated professionals providing cutting-edge social media marketing solutions and digital marketing strategies for your business. Our clients vouch for our services because we help transform their companies and create innovative design experiences locally and globally. For more information, contact us at 800-475-6982, for BOOK YOUR FREE STRATEGY SESSION.